Content marketing is the creation & distribution of valuable relevant content for the purpose of attracting & then retaining an ideal customer. This content can take many forms. Some examples are blogs, newsletters, videos, podcasts, apps, etc. As you can see, many of these are inexpensive. How much does a blog or newsletter cost? Next to nothing. Just remember the purpose of content marketing: to provide valuable relevant content in an entertaining way to the audience. Here at HighThrive we follow a 3 step content marketing process: Content Strategy, Content Creation & Content Promotion.
These are just a few of the many benefits that content marketing will bring to your business: