Content marketing is the creation & distribution of valuable relevant content for the purpose of attracting & then retaining an ideal customer. This content can take many forms. Some examples are blogs, newsletters, videos, podcasts, apps, etc. As you can see, many of these are inexpensive. How much does a blog or newsletter cost? Next to nothing. Just remember the purpose of content marketing: to provide valuable relevant content in an entertaining way to the audience. Here at HighThrive we follow a 3 step content marketing process: Content Strategy, Content Creation & Content Promotion.

These are just a few of the many benefits that content marketing will bring to your business:

  • Generates more inbound traffic
  • Increases engagement with targeted audiences
  • Generates more leads
  • Increases sales
  • Builds brand awareness
Yes, let's create some valuable relevant content!
Content Marketing

Content Strategy

  • Content strategy development
  • Editorial calendar
  • Current content audit & analysis
  • Analysis of competitors content
Content Marketing

Content Creation

  • Subject matter research
  • Keyword research
  • Content Production
  • Analytics measurements setup
Content Marketing

Content Promotion

  • Content search engine optimisation
  • Link building strategy
  • Email outreach
  • Social media marketing